Privacy Policy
Last updated June 20 2025
1. Who We Are
Platinum IV Therapy PLLC (“Company,” “we,” “our,” “us”) operates a mobile IV service and wellness clinic in Phoenix, Arizona. We respect your privacy and comply with HIPAA, applicable state law, and the California Consumer Privacy Act (CCPA/CPRA) when it applies.
2. Information We Collect
| Category | Examples | Purpose |
|---|---|---|
| Personal Identifiers | Name, postal address, phone, email, date of birth | Scheduling, identity verification |
| Protected Health Information (PHI) | Medical history, symptoms, lab values | Clinical decision-making |
| Payment Data | Last four digits of card, transaction ID | Process fees, refunds |
| Usage Data | IP address, browser type, pages viewed, time on page | Site analytics, security |
| Cookie & Pixel Data | Google Analytics, Meta Pixel | Marketing performance (opt-out via browser or cookie banner) |
3. Why We Use Your Data
- Provide and manage services you request
- Improve website functionality and user experience
- Send appointment reminders, follow-up instructions, and occasional promotions (opt-out anytime)
- Comply with legal obligations (e.g., medical-record retention)
4. Legal Bases for Processing
- Consent – voluntary newsletter opt-in
- Contract – fulfilling a booked service
- Legal Obligation – HIPAA, tax law, record retention
- Legitimate Interest – fraud prevention, network security
5. Sharing & Disclosure
We never sell your data. Limited sharing occurs only with:
- HIPAA-compliant Business Associates (EHR, scheduling, payment processors)
- Regulators or law-enforcement agencies when legally required
- Successor entities in a merger or acquisition (you will be notified in advance)
6. Data Retention
- Clinical records: minimum six (6) years, or longer if required by Arizona law
- Marketing and analytics data: anonymized or deleted within 24 months
7. Your Rights
- Access & Portability – request copies of personal data
- Correction – fix inaccuracies
- Deletion – request removal of non-essential data
- Marketing Opt-Out – click “unsubscribe” or reply STOP to texts California residents may also request information about categories of personal data disclosed for business purposes.
8. Security
We use industry-standard safeguards, including HTTPS/TLS encryption, firewalls, role-based access, and annual vulnerability assessments.
9. Children’s Privacy
Services are not directed to children under 13, and we do not knowingly collect information from them.
10. Changes to This Policy
Material changes will be posted here with a new “Last updated” date. Continued use of the site after changes means you accept the revised policy.
11. Contact
For privacy questions, call (480) 678-5575 or use the secure Contact form.
